Trash talk never sounds good—the things you say in the heat of the moment don't make sense and cursing is unbecoming.
So the awfulness when a Killer Instinct producer and an Xbox live community manager took the stage and trash talked isn't surprising, although having it be scripted trash talk takes the awkwardness to a whole other level.
UPDATE: The trash talk was not scripted. We apologize for the error. "The comments in question during the Killer Instinct demo were not scripted," a Microsoft spokesperson told Kotaku. "The demo was meant to include friendly gameplay banter and there was there was no ill intent.”
That, and as game developer Jonathan Blow recently said on Twitter, "'Let's bring a woman on stage and joke about how she's bad at games, and say stuff like 'relax, just let it happen, it'll be over soon'??"
Kind of unreal.